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How leave the online market change in 2015? What do customers and trading partners expect? If you privation to overtake your competitors, the article is a must-read.

Experts making forecasts for 2015 are usually in sight at the end of the year. Finding the to the highest degree inspirational ones is not and then sluttish, as IT would take weeks to learn all the most important articles. That's why we definite to read them for you! The PayU Intelligent Marketing Team has reviewed 150 articles along e-commerce trends for 2015. We read articles from over a hundred industry experts and noted trends that they identified as relevant to the future of e-commerce.

Equally a result of the analysis, we identified 10 important changes that you and your business should be prepared for.

Trend 1 - Switch to Mobile

This is emphatically the most important and all but often mentioned centering. "We predict that 50% of retail-related requests will come from smartphones (...), which is tell of a shift from the era of the computer screen to the earned run average of the roving phone," says Fashion and Luxuriousness at Google United Kingdom of Great Britain and Northern Irelan.
40% of respondents, including Tom Kaporaso, Chief executive officer Klarus Marketing Chemical group, agree with this. "So far, buyers cause used mobile to search for products only if before and after the purchase itself. Now the style is that customers are decent more well-heeled paying for purchases on the website or through the mobile lotion, "He added.
Entirely e-commerce inevitably to be processed for this global trend. According to analysts, moveable shopping wish bring $ 120 billion global in 2015. "In 2015, the share of traffic from mobile devices volition increase from 60% to 70%. Your entire online sales strategy should focus primarily happening the maneuverable and then the desktop, "says Abbas Zakar, founder of dZine-Hub, a designer consulting store.

Trend 2 - Multichannel Plan of attack

With the increasing number of customers using mobile phones and tablets, e-commerce is opening up new sales channels. But that is not all.
According to Animail experts, an accelerando list of e-retailers are root to see the benefits of possible action infinitesimal offline stores. Their presence in shopping malls improves the quality of customer service and strengthens the brand. Moreover, customers can pick up or return the goods at much points. Experts agree that a multi-channel approach will exist distributed worldwide. As a result, online stores that are accustomed working online will with success add traditional distribution to their portfolio.

Trend 3 - Analysis and Target Suggestions

New geezerhood have got provided owners of online stores with a significant amount of data (traffic, behaviors, leverage histories, and user collection channels). Now is the time to use this entropy by nonindustrial personalized offers for customers. "2015 will live a yr when these data are no longer intimidating, no longer unfathomable. Next class, marketing managers will be able to well understand what the numbers mean and do because the software available to them will be smarter, much intuitive and automated. Communication strategies wish finally be data driven and truly personalized, "says Ometria Ivan Mazur.

Slew 4 - Free Shipping and Returns

Free pitch is not news in e-commerce, but alone 10% of online stores in the West offer unoccupied returns. According to experts, in 2015 this number will modify. Free rescue or exchange of goods makes customers spirit more secure, thereby increasing gratification, while a mitigated customer is more aslope to continue shopping.
Other uptrend is day-to-day delivery. This inspection and repair is offered by industry giants such as Amazon, eBay and Google (Google Express), and customers are Sir Thomas More and more than used to acquiring what they want quickly. Remember that due to a sharp drop in oil prices, negotiations with courier companies should become easier.

Trend 5 - Existent Selling

Manufacture analysts call in that an attractive personal offer is still the core of e-Commerce. That is why we decided to put marketing so high in our ranking, speaking of it as getting new customers and caring for those already acquired.

"I am perpetually amazed at the number (and size) of stores that do not even meet the basic level of segmentation and do not set goals 1) to nam their best customers and 2) to serve them well," says New York adviser Drew Sanocki. 2015 will belong to stores that offer exactly what customers motivation, as quickly as possible and at a commonsense price.

Veer 6 - Favorable Defrayment Methods

Groundbreaking solutions are often used in the physics payment sector, complete of them have one thing in common - the want to be equally commodious as possible for the client. One-click or touch payment solutions are extremely plummy. According to experts, the future belongs to universal e-wallets, which do not require filling out the same forms again and over again in different online stores.

Trend 7 - Individual Offer

Online shopping websites, applications, newsletters, and other forms of online marketing will get over personalized. Even the location of the marriage proposal should be adjusted taking into story preferences, deportment on the site of the analyzed customer and his financial capabilities. Adapt as so much as viable to increase your sales, markup and customer satisfaction.

Trend 8 - Friendly Media

We moldiness not blank out nigh social media when we talk about the trends of 2015. Experts highly treasure this surface area and mechanisms that accurately orientate marketing materials and simply scale. "Atomic number 3 soon as you open a successful announcement, allocate more funds for it systematic to get Sir Thomas More results. Interpersonal networks allow U.S. to segment and direct advertising in ways that were not available to us before, "says John Lawson of ColderlCE Media in his analytics for webretailer.com.

Trend 9 - User Experience

A thoughtful and convenient buying process is the basis. This yr, everyone should revolve around transferable UX. "Entanglement design will change from the screen background chiefly for mobile devices. Now we will first deal how our ad or web site looks on a computer, and so we will check on a mobile phone. A shift is winning place in this area, "says Abbas Zarkar from dZine-Hub, a accompany that designs templates for online stores.

Trend 10 - Selling Content

Despite an psychoanalysis of targeted and personal merchandising campaigns, the Internet is dotted with advert. As a result, companies struggle to get noticed. That's why experts advocate using marketing materials to build relationships with customers. Past marketing materials, they mean exciting video files that unfold like a virus on social media. Various guidelines and lifehacks will also work, not to bring up interesting stories related to products - all this can be a great whoremonger.

According to Dan Barker, who advises British online retailers, this strategy is critical for smaller players who May comprise detected due to their mental attitude or unique offer. "One of the main shipway for a company to gain consumer trust is direct the consistent creation of valuable content finished various channels. (...) This allows the companion to steadily build relationships with its audience and develop allegiance, "say Russell grouping analysts.

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